This post is about marketing. but it is also about values and the deeper reasons for what we do. In this culture money is our barometer for how well we're doing, but if you are in the creative arts, money is hard to come by. And our self-esteem can spiral downward quickly when our hard work is ignored. When we're writing from the heart it feels like it's us who are being ignored.
What I value is exactly what I write about. Putting my voice out there into the public is why I write. It is my dharma. We all have our reasons for what we do. If money is the main objective then our values have to be put aside, because we are swimming in the river with all the other fish. And believe me, that river is crowded!
In the past few months I feel a sea change inside myself. I suspect it is part of the bigger changes happening. The Age of Aquarius is upon us. Our systems which were teetering, have completely fallen apart this past year.
"[In the Age of Aquarius,] the power is turning over to the individual, and giving the freedom for you to choose your own reality based on what aligns with your soul." —Adama Sesay, astrologer
So back to this money based culture and living within our own value systems. Can we as creative individuals eke out a living doing what we love? I have decided that I must find another avenue, another way forward. No e-commerce marketing ideas are working for me and I'm getting to the point where I don't want to deal with the technical complications. I want to swim in a tributary, an offshoot to the river, with less fish and more opportunities. But what that will look like is not so easy to envision. My books all have a spiritual bent, they are all about the earth and the magic she embodies. Is there a link to follow, a path that engages those who want to read what I have to say? If anyone has any ideas I would love to hear them. Right now I'm just an escaped fish on dry land trying to find the stream.